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Ida Tarbell

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Ida Tarbell, the daughter of Franklin Summer Tarbell and Esther Ann McCullough, was born in Erie County, Pennsylvania on 5th November 1857. For the first three years of her life she lived in her grandfather's log cabin.

In 1860 the family moved to Titusville, where Franklin Tarbell became an oil producer and refiner in Venango County. Ira later claimed that her father's business was destroyed by the large railway and oil companies. This included the Standard Oil Company.

Ida was an intelligent student and after leaving Allegheny College, Meadville, she found employment as a teacher at Poland Union Seminary in Poland, Ohio. Her main desire was to work as a writer and after two years teaching she began working for Theodore Flood, editor of The Chautauquan. Flood quickly realised her talent and in 1886 she was appointed managing editor. A job she did for the next eight years.

In 1891 Tarbell went to Paris and studied at Sorbonne University for three years. Her main areas of interest were the activities of Anne Louise Germaine de Staël-Holstein and Marie-Jeanne Roland, two women involved in the French Revolution. While in France she continued to contribute to American newspapers.

Samuel McClure, created McClure's Magazine, an American literary and political magazine, in June 1893. Selling at the low price of 15 cents, this illustrated magazine published the work of leading popular writers such as Rudyard Kipling, Robert Louis Stevenson and Arthur Conan Doyle. McClure also produced articles about historical figures from the past and commissioned Tarbell to write about Napoleon Bonaparte.

Lincoln Steffens, the editor of the magazine, was so impressed with her work, he recruited her as a staff writer. Tarbell's 20-part series on Abraham Lincoln doubled the magazine's circulation. In 1900 this material was published in a two-volume book, The Life of Abraham Lincoln. Steffens was interested in using McClure's Magazine to campaign against corruption in politics and business. This style of investigative journalism that became known as muckraking.

Tarbell's articles on John D. Rockefeller and how he had achieved a monopoly in refining, transporting and marketing oil appeared in the magazine between November, 1902 and October, 1904. This material was eventually published as a book, History of the Standard Oil Company (1904). Rockefeller responded to these attacks by describing Tarbell as "Miss Tarbarrel". The New York Times commented that" Miss Tarbell's fine analytical powers and gift for popular interpretation stood her in good stead" in the articles that she wrote for the magazine.

In 1906 Tarbell joined with Lincoln Steffens, Ray Stannard Baker and William A. White to establish the radical American Magazine. Articles by Tarbell included John D. Rockefeller: A Character Sketch (July, 1907); Roosevelt vs. Rockefeller (December, 1908); The Mysteries and Cruelties of the Tariff (November, 1910) and The Hunt for the Money Trust (May, 1913).She also wrote several books on the role of women including The Business of Being a Woman (1912) and The Ways of Women (1915).

C. C. Regier, the author of The Era of the Muckrakers (1933) has argued that it is possible to tabulate the achievements of investigative journalism by Tarbell and her friends: "The list of reforms accomplished between 1900 and 1915 is an impressive one. The convict and peonage systems were destroyed in some states; prison reforms were undertaken; a federal pure food act was passed in 1906; child labour laws were adopted by many states; a federal employers' liability act was passed in 1906, and a second one in 1908, which was amended in 1910; forest reserves were set aside; the Newlands Act of 1902 made reclamation of millions of acres of land possible; a policy of the conservation of natural resources was followed; eight-hour laws for women were passed in some states; race-track gambling was prohibited; twenty states passed mothers' pension acts between 1908 and 1913; twenty-five states had workmen's compensation laws in 1915; an income tax amendment was added to the Constitution; the Standard Oil and the Tobacco companies were dissolved; Niagara Falls was saved from the greed of corporations; Alaska was saved from the Guggenheims and other capitalists; and better insurance laws and packing-house laws were placed on the statute books."

During this period she held radical political views that she hoped would create a "socialized democracy." However, in the 1930s she became a supporter of Franklin D. Roosevelt. Tarbell criticised those who retained their socialist faith. She wrote that "communism and socialism treat human beings like mere cogs in a machine."

In her autobiography, All in the Day's Work (1939) Tarbell attempted to distance herself from the left: "All the radical element, and I numbered many friends among them, were begging me to join their movements. I soon found that most of them wanted attacks. They had little interest in balanced findings. Now I was convinced that in the long run the public they were trying to stir would weary of vituperation, that if you were to secure permanent results the mind must be convinced."

Ida Tarbell died of pneumonia in Bridgeport Hospital, Connecticut, on 6th January 1944.

Primary Sources

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(1) Ida Tarbell, McClure's Magazine (December, 1902)

In the fall of 1871, while Mr. Rockefeller and his friends were occupied with all these questions certain Pennsylvania refiners, it is not too certain who, brought to them a remarkable scheme, the gist of which was to bring together secretly a large enough body of refiners and shippers to compel all the railroads handling oil to give to the company formed special rebates on its oil, and drawbacks on that of others. If they could get such rates, it was evident that those outside of their combination could not compete with them long, and that they would become eventually the only refiners. They could then limit their output to actual demand, and so keep up prices. This done, they could easily persuade the railroads to transport no crude for exportation, so that the foreigners would be forced to buy American refined. They believed that the price of oil thus exported could easily be advanced 50 per cent. The control of the refining interests would also enable them to fix their own price on crude. As they would be the only buyers and sellers, the speculative character of the business would be done away with. In short, the scheme they worked out put the entire oil business in their hands. It looked as simple to put into operation as it was dazzling in its results.

(2) New York Times (17th January, 1944)

Ida Minerva Tarbell was born on a farm in Erie County, Pa., on Nov. 5, 1857. Her parents were Franklin S. Tarbell and Esther Ann McCullough Tarbell. When oil was discovered in Pennsylvania her father became the first manufacturer of wooden oil tanks. The family moved to Rouseville, a village on Oil Creek, and later to Titusville....

Her "History of the Standard Oil," which first appeared in McClure's Magazine in nineteen installments, in 1904, was published in two volumes and drew immediate attention to the author. Her early reputation as a "trust buster" did not last, for she had in a high degree developed a sense of fairness, and this was particularly reflected in her "Life of Judge Gary," in which - contrary to all expectations - she had nothing but praise for Judge Gary.