The
Sunday Times was launched in 1821 as the New Observer
in direct competition with the The
Observer. A few months later it was renamed the Independent
Observer. In 1822 the newspaper tried to imitate the success of
the Times by adopting the name, the
Sunday Times. In 1855 its chief proprietor was Joseph
Moses Levy, who later became the owner of the
Daily Telegraph.
In 1959 the Sunday Times was acquired by Roy
Thompson and three years later it became the first British newspaper
to include a free colour magazine. Thompson also bought the Times
in 1966 but in 1981 sold both newspapers to Rupert Murdoch.
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