In January 1932, Mosley met Benito Mussolini in Italy. Mosley was impressed by Mussolini's achievements and when he returned to England he disbanded the New Party and replaced it with the British Union of Fascists (BUF). In October, 1932, Mosley published The Greater Britain, his manifesto for a Fascist state.
Mosley attracted members from other right-wing groups such as the British Fascisti, National Fascists and the Imperial Fascist League. By 1934 the BUF had 40,000 members and was able to establish its own drinking clubs and football teams. The BUF also gained the support of Lord Rothermere and the Daily Mail.
Mosley appointed William Joyce as the party full-time Propaganda Director. Joyce, along with Mosley and Mick Clarke, were the organisations three main public speakers. On 7th June, the BUF held a large rally ay Olympia. About 500 anti-fascists managed to get inside the hall. When they began heckling Oswald Mosley they were attacked by 1,000 black-shirted stewards.
Several of the protesters were badly beaten by the fascists. There was a public outcry about this violence and Lord Rothermere and his Daily Mail withdrew its support of the BUF. Over the next few months membership went into decline.
Under the influence of William Joyce the BUP became increasingly anti-Semitic. In December, 1934 it became official policy. The verbal attacks on the Jewish community led to violence at meetings and demonstrations.